" More than just following a trend, it’s a conviction of ours that the protection of the environment must have a firm place at the heart of everything we do ".
- Pernille Brostrup

  

As a brand committed to the wellbeing of babies and kids, one of the greatest gifts we can give them is a cleaner tomorrow. Our opportunity to act is today, which is why our products are made from 99,5 % rPET. 

Recycled Polyester – How is it different ?

Unlike polyester, recycled polyester uses rPET as raw material. rPET is discarded water bottles, and by recycling it to make fabric we prevent the used bottles ending up in our oceans and landfills. The production process goes like this.  

  1. The collected PET bottles are sterilised, dried and crushed into small chips.
  2. The chips are heated and passed through a spinner to form strings of yarn.
  3. This yarn is wound up in spools
  4. The fibre is then passed through a crimping machine to create a fluffy wooly texture.
  5. This yarn is then knitted into polyester fabric.

 

How green is rPET compared to Virgin Polyester ?

The process of converting PET into recycled polyester requires much less energy than to make normal polyester, or a cotton product, saving between 30 – 55 % energy. 

 

The two main advantages to this process are :

Using more recycled polyester reduces our dependence on petroleum as the raw material for our fabric needs.
Diverting PET bottles for this process reduces the amount of plastic going into our landfills and oceans, thereby decreasing soil contamination, air and water pollution.

 

Is it safe for my baby ?

Yes. It’s completely safe for your little one – in fact, the material is incredibly soft and gentle for your baby’s skin. Elva Senses is also OEKO-TEX 100 and REACH certified, guaranteeing that no harmful chemicals are involved in the materials and process. 

It was the meeting with Peter Börkey, Head of Environmental Directorates at the OECD that would define how I sourced the raw materials used in all of my products and rethinking the common misconceptions about sustainability. 

 

The truth about toxic chemicals in children's clothes.

Article published by "the soft landing": 

"Cotton is considered the world’s “dirtiest” crop due to its heavy use of insecticides, the most hazardous pesticide to human and animal health. Cotton covers 2.5% of the world’s cultivated land yet uses 16% of the world’s insecticides, more than any other single major crop. 

Aldicarb, parathion and methamidophos, three of the most acutely hazardous insecticides to human health as determined by the World Health Organization, rank in the top ten most commonly used in cotton production. Not only are these chemicals hazardous to the people whose clothes contain them, but they also harm farm workers and the environment.

There are more than 8,000 chemicals in the textile industry, and that’s insane. We’re so concerned with the chemicals we ingest, but people fail to realize - with skin being the largest organ system - it absorbs everything it comes in contact with."  - Dr. Saman Soleymani

 

WE'LL LEAVE YOU WITH THIS...

Under USDA (United States Department of Agriculture) rules, the clothing manufacturer can take certified organic cotton and treat it with chlorine bleach, coat it in nanoparticle antibacterial chemicals, dye it with heavy metal colours and drench it in formaldehyde-based finishing treatments. Shocking, right? 

What’s more, the piece of clothing doesn’t even have to be made of 100% organic fibres - it can be a mix of organic and non-organic materials and still be legally labelled « made with organic cotton ».

That’s why we pride ourselves on putting your baby and the environment first…