Denmark 2004, Anton is born with a rare eye disease, causing complete blindness.
In distress and anxious of being hospitalised, surrounded by tubes, machines and away from his home, his mother starts to search for something which can comfort him.
She finds a Minky dot blanket with small bubbles on, and it accompanies Anton doing his surgeries and comforts him.
After Anton’s recovery, the medical staff speak about an increased awareness and calm from Anton when in contact with the bubble blanket.
Intrigued by this, his mother donates a lot to the Neonatal ward and again reports of increased wellness, awareness and stabilised cardiac rhythm is reported. She launches the first commercial production under the name Karma Kidz.
In 2010 Pernille bought the company after having seen her son’s enthusiasm for it.
The idea of tactile sensory stimulation and its potential benefits on children seemed very compelling and in-sync with the growing trends of a more holistic approach to early childhood development.
However, wanting to differentiates her products from the mainstream market and to ensure actual beneficial effects, she sought out the help of Dr Tiffany Fields, head of the Touch Research Centre at the Mailman University Hospital in Miami. Based on Dr Fields work and numerous published studies she went back to work with the supplier to adjust the knitting and pressing process by which we obtain the unique sensory material.
"I began self educating about sensory development, tactile stimulation and what neuroscience had to say about this. All the research and studies showed strong correlations between sensory and tactile input and the cognitive development of a child."
The first capsule collection was ready in the fall 2017 and focused on increasing the tactile stimulation and cognitive development of the baby.
In 2015 I left my job with Marchay, a luxury business traveller platform, and boarded a plane to Miami to meet with Dr. Tiffany Fields, head of the Touch Research Centre at Mailman University Hospital. Armed with her insight, I knew what I wanted to do - to create baby essentials that would actually make a difference.
Originally from Denmark, Pernille came to Paris to model. A business degree and a passion for sustainable development later, she launched Elva in 2015. Having spent the past decade, plus some in Paris, she is dedicated to the constant growth of beyondbun and the Elva universe while solo raising her son Carlo.